Your marketing assets need to look good to gain attention. But what if you don’t have any design skills? Read on for work arounds.
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Being an entrepreneur is always tricky, as you have to bring a product idea to a large market fairly quickly in order to see success. The Internet can make this challenge easier. By deploying online marketing strategies, you can garner attention for your product without a massive advertising budget.
Best of all, you will not need to hire a pricey web designer to get started. There are some basic tools available that can help you get your Internet marketing assets up and running even if you only have rudimentary design skills.
Image is Everything
Blogging, one the most effective Internet marketing strategies, is about creating content. However, you need to do more than write well. For instance, couple your text content with stunning images that attract your readers’ attention.
Stealing copyrighted images from other sites might be easy, but it is illegal and you could get into real trouble for it. You have three options for obtaining images the right way:
- Take them yourself with a digital camera
- Purchase stock photos from websites like iStock.com
- Use free Creative Commons images, but be aware that you must provide and link back to the source
Here are three popular sites with Creative Commons images:
When you conduct searches on these sites, be sure your settings are restricted to only images available under the Creative Commons license. If you want to easily crop or edit images, Pixlr is a great free tool for simple editing operations.
Branding with Logos and Banners
Having a stunning logo is essential for promoting your website.
There are many sites that provide simple tools and images for designing your own logo. You can insert a cool piece of digital art, add text with your company name and tag line, and place the images and text together in creative ways.
Once you are done, the websites will allow you to download a low-resolution image of your logo. This image will look great on your website, but not so good on business cards or as a letterhead. If you want a high-resolution image, you will have to pay for it or hire a graphic designer. A few sites to help with logos include:
Banners are also important for advertising your site. Here are a few tools for making simple banners:
- Fotor – Banner Maker allows users to download images of banners
- html5maker.com stores images in the cloud and provide a link to embed the image on a website
- My Banner Maker adds a small watermark to the finished banner
Prepare for Landing
Your landing page is where the action happens. This is where you convert visitors into leads and eventually paying customers. If you believe you’ll need expensive software to generate effective landing pages, think again. Here are some simple tools to do it for you:
- Instapage allows you to construct a landing page for free, but you must upgrade if you want the fully functional version
Do you want to ignite your digital marketing career? We recommend Spark, the only ClickBank-endorsed education platform. Spark has over 70 videos that harness the power of ClickBank’s two decades of expertise and is the best way to shorten the time between now and your first ClickBank paycheck.