Learning how to sell digital products online can be life changing. With so many ways to do it, it’s important to learn how to do it right.
[hubspot portal=”5154711″ id=”7642b9fe-5d46-49e7-aa54-737c33f9221c” type=”form”]Selling your digital products online may sound like a daunting task, but it’s less intimidating than you might think. Just like with any other product, it’s all about knowing your market and how to access it. To get started, all you need is:
- a medium through which to advertise,
- a way to access your audience,
- and a stellar landing page to help seal the deal.
Know Your Major Advertising Networks
Facebook allows businesses to advertise products and services using the Facebook Ads program. This program taps into the massive database of personal information that Facebook has at its disposal, allowing easy targeting of users based on interests, demographics, or location.
While this database makes targeting users extremely simple, it is not without its drawbacks. The biggest downside to using Facebook Ads is the fact that advertisements will only be seen while a user is on Facebook, leading to lower click-through rates.
Google Ads
As the world’s premiere search engine, Google provides businesses with a great resource for selling goods and services online through its Ads program. Just as Facebook takes advantage of its database of personal information, Google takes advantage of its position as a search engine to allow keyword-based advertising. Google Ads works by delivering ads to users based upon their searches. It is a powerful resource, though some may find its cost to be a prohibiting factor.
Display Network
The Display Network is actually an addition to Google’s Ads. While Ads traditionally uses search results as a way to deliver ads, the relatively new Display Network allows the display of ads across a variety of content. This includes blogs, mobile platforms and even YouTube. While using Display Networks can greatly increase the visibility of your ads, the clickthrough rate tends to be lower than that of AdWords’ search based program.
Bing
While Bing isn’t quite the search powerhouse that Google is, it still holds its own as a potential marketing resource. Bing Ads is similar to AdWords in its approach, relying on keywords to deliver ads to users. Bing doesn’t have the established user base that Google has, which is a potential disadvantage. However, Bing took over the Yahoo! search network in 2009, so advertising on one network means reaching users of both.
Know Your Audience
Getting to know your audience is key to selling anything. Once you know who they are, how they think, and how they act, you can much more easily target your advertisements and improve your prospects. Thankfully, the modern web makes this seemingly daunting process much easier. Tools like Google’s KW Planner and Facebook Insights are great ways to get to know your audience. These tools give you to access powerful analytics and demographic information, allowing you to identify your key targets, plan your marketing efforts, and even tweak current initiatives to optimize your results.
Have an Optimized Landing Page
All your online marketing efforts go to waste if you don’t have a great landing page waiting for your customers once they click on your ads. Landing pages need to be clear, concise, and welcoming. A good landing page has the following traits:
- Attractive
- Fast-Loading
- Easy to Scan
- Call to Action
- Mobile Friendly
- High-Quality Content
- Uncluttered
You can either create your own landing page or have one designed for you by professionals. If you choose the do-it-yourself route, there are a few tools out there to help you get started. Many marketing software and service companies such as HubSpot and Unbounce provide landing page creators as part of their packages. In addition, Google offers its own tool, Google Sites, as a free-to-use way to create attractive mobile landing pages.
Once you learn how to sell digital products online, a whole world of potential is open to you. Now, it’s just a matter of taking it.
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